EconWatch.com > Thinking Green in a Blue Economy

Joel Makower: Two Steps Forward[Joel Makower: Two Steps Forward] Example: Ad Age recently reported that "The green-marketing movement is taking a hit from the economy," citing a Duke University study that concluded that chief marketing officers "are placing less emphasis on cause-related and environmental issues. In fact, marketing that is 'beneficial for society' or that minimizes the impact on the environment ranked at the bottom of five priorities listed by respondents for the next 12 months."

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Do You Stand For Something?[Do You Stand For Something?] Cause Marketing Lower Priority for Marketers: New research this week from Duke University found marketers are putting less emphasis on cause- and green-related marketing as priorities due to their pessimism over the economy. According to the survey, “marketing that is ”˜beneficial .

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