EconWatch.com > Internet Ad Spend To Pass Broadcast By 2011, Despite Slowing ...
[paidContent.org - Channel -] The economy remains in the doldrums and by all accounts online ad growth continues to slow. But total communications spending is projected to rise 5.4 percent to $923.91 billion in 2008, thanks to strong gains in the institutional and alternative media sectors offsetting the declining traditional ad industry, according Veronis Suhler Stevenson and PQ Media.
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[Business blog] Ad spending forecast to shift more to direct marketing: But it could complicate efforts by ad-dependent broadcast TV and radio stations, consumer magazines, and especially newspaper companies to characterize their current struggles as a temporary blip in an anemic economy.
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