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[Inside Facebook] Facebook Expands Free Credits Promotion in CrowdStar's Hello City: Users who were already playing the game, meanwhile, are getting the option to click on a button to get their 5 Credits; these users can also give 5 free Credits to their friends (along with an install of Hello City), by posting a notice and a link to the promotion on their walls and in friends’

[Inside Social Games] Facebook CEO Mark Zuckerberg on Games, Connect and Credits: We want to make it as easy as possible for users to build up a liquidity of Credits themselves, so we’re planning on pouring all the money that we make on Credits back into things like different offers or cards that people can buy in stores, to lubricate the economy so people will buy more stuff in apps. Overall we think it’s better for everyone for us to be in that place.

[The Smartphone Hub] Facebook's Oversized Economy Visualized [Facebook] | The ...: Pinkus even jokes about having players install software that was hard to remove. “I mean we gave our users poker chips if they downloaded this zwinky toolbar which was like, I dont know, I downloaded it once and couldn’t get rid of it,”

[Inside Facebook] Exclusive: Discussing the Future of Facebook and the Facebook ...: Zuckerberg shared his thoughts on recent changes to the Facebook Platform, competitive dynamics he desires amongst developers, the surprising growth of the social games business on Facebook overall, his vision for Facebook Credits, market perceptions of Facebook’s revenue streams and overall revenue numbers, what the company learned from its period of serious interest in Twitter, and Facebook’s company culture around money.

[BOTA INTERNET] Facebook's Oversized Economy Visualized [Facebook] | BOTA INTERNET: But the value of fan pages alone is staggering, to say nothing of app giants like Zynga and CrowdStar. Me? I'll just take some oceanfront property in Causes. I hear the winters are incredibly mild.

[I am a Bridge (Hugues Rey Blog)] Exclusive: Discussing the Future of Facebook and the Facebook ...: Zuckerberg shared his thoughts on recent changes to the Facebook Platform, competitive dynamics he desires amongst developers, the surprising growth of the social games business on Facebook overall, his vision for Facebook Credits, market perceptions of Facebook’s revenue streams and overall revenue numbers, what the company learned from its period of serious interest in Twitter, and Facebook’s company culture around money.

[Social Gold | Virtual Currency. Real Commerce.] SOCIAL SHORT-CUTS: Spring 2010 Industry Conference Highlights ...: Which event host this spring truly delivered the (more-than-just-virtual) goods this spring?  Based on the quality of the speakers, panelists, moderators, keynotes, topics and, of course, after parties, I call this one a tie:  Justin Smith (Inside Social Apps) and Charles Hudson (Social Games Summit) both delivered a high quality line-up with valuable insights from start to finish. Well done, guys.

[go-Digital Blog on Digital Marketing] Facebook's Oversized Economy Visualized » go-Digital Blog on ...: Because Facebook’s a private company, it’s impossible to know how much the site itself makes. But the value of fan pages alone is staggering, to say nothing of app giants like Zynga and CrowdStar.

[facebook application development] facebook application development » Blog Archive » As Facebook ...: Most developers have built their own virtual currencies within their apps, that users can buy using credit cards or through a service like PayPal or earn through offers then use the currency to buy the goods. In many cases, apps will have one currency that users can buy, and another currency that users earn through taking actions within a game, like weeding a crop patch in FarmVille, cleaning the fishbowl in Happy Aquarium, etc.

[Facebook Developers News Feed] Expanding Our Commitment to Facebook Credits - Facebook Developers: To accomplish these goals, Facebook will collect 30 percent of currency spent by users. We are committed to investing heavily in the ecosystem and will explore a number of ways to improve the program and increase conversion and net revenue for developers, including user education and marketing, testing innovative ideas such as bulk discounting and seeding Facebook Credits to drive discovery and repeat engagement.

[SecondShares] Zynga $5 Billion Valuation: BUY - Early Leader in Social Gaming is ...: Zynga’s present value is also clearly a function of the multiple and discount rate we apply to 2015 earnings.  Even with its present commanding lead, there is risk that Zynga could falter and not grow its user base.  There is also the risk that it may not be able to grow average spending to the 70% of the Chinese average we predict.  Neither of these core assumptions feels like a stretch, which is why we’ve applied a 15% discount rate to the 2015 valuation.  As for the multiple, we feel that if Zynga remains the dominant social gaming company it should justify a multiple that is, at the least, the average multiple of the comparables in online gaming.  The following chart highlights the sensitivity of our valuation to changes in multiples and discount rate.

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